Every day we see mistakes made by companies – the missing comma on the shampoo bottle, the stray apostrophe on the shop sign, the inconsistency on a company website. And here comes the response I’ve heard the most over the years…
‘I don’t care.’
It doesn’t matter. Nobody will notice.
But here’s the thing – they will. I do. I noticed the missing comma, the useless apostrophe, and the lack of consistency on your website. And these things made me judge your company, and judge your services, in a certain way. These things make it look like you fail to work with care and attention, that you’re not very good at what you do. These things make you look unprofessional.
Do I trust the managers referred to in this sign? Do I want to rely on their expertise?
It’s the little things that can propel one company ahead of another. Little things like grammar and punctuation help me decide what I think of a company. So think about the details – pay attention to them – and give your business the chance to look professional.
Let Lucy Edit 
March 25th, 2013 at 11:33 pm
There is a minicab company in Kilburn that lists St Pancreas as one of their destinations. I have photographic evidence.
March 26th, 2013 at 7:18 am
How exciting – a cab company that takes you to a magical, far away land that doesn’t exist. Send me the photo; I’d love to share it on the blog!
March 26th, 2013 at 10:53 am
I’d be more worried that they imply they take to the station and give you keyhole surgery on the way. How can I send you the picture?
March 27th, 2013 at 5:50 pm
Good point… I’m sure they made an episode of Nip/Tuck about that exact event. You can send it to thelucyg@gmail.com. Thanks!
December 19th, 2014 at 1:39 pm
[…] the problem: other people notice. They care. If your text is sloppy, your customers will assume that your service is sloppy. If […]