Tag Archives: business speak

#ShitWordSaturday: Resonate

Whenever someone says “that idea really resonates with me,” I wish I could manifest* that idea and twang them on the head with it, like some kind of tuning fork for the brain.

tuning-fork-1906402_640The bad thing is that I use it myself sometimes; it just slips out, to my utter horror. What’s worse is that no one bats an eyelid. I don’t see people lifting pens to play bullshit bingo in meetings any more (now there’s a game we should revive), which makes it so easy to leave the corporate butchery of words like this unchecked.

Resonate comes from resound – it means to produce a deep, reverberating sound or vibration. These days it’s used to mean something is appealing on a fundamental level: “that really resonates with me.”

Yuk. Maybe it’s my aversion to the idea that we’re all ruled by some kind of mystical vibration (again, see *) or maybe I’m clinging to proper usage too tightly and should let the world’s chief storytelling officers run wild without complaining.

Either way, I’m setting myself a challenge on #ShitWordSaturday: for the coming week, I will not use the word ‘resonate’ (unless I’m talking about sound or some kind of physics-related wave). Are you up for the challenge too? Or is there another word you need to ban from your textual toolkit?

 

* Not really. Manifest is a worrying trend in self-help books (my guilty pleasure) – even more worryingly, the ones written by and aimed at women.

“We just need to want something badly enough and it will manifest,” they say. “Hey girl, just connect to the higher power and manifest yourself that money you deserve.”

What?! Don’t be sucked in by the industry’s latest butchery of the English language. What they’re implying is that these things will materialize. But that’s not how life – or physics – works. (If it did, I would be sitting here cradling a first edition of The Count of Monte Cristo, not You are a Badass.)

Here’s my take: if you want that Ferrari/house/holiday you need to (*shock horror*) WORK FOR IT. Of course some ways of working are smarter than others, but just wishing something will appear from thin air and happy thoughts is not a good strategy. (It does remind me of that episode of Bagpuss when the mice make chocolate biscuits out of butter beans and breadcrumbs, though. Classic.)

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Pull yourself together – the abuse of reflexives

If you’ve ever worked in an office or business environment, you have invariably heard any number of abuses of the English language (see this hilarious article from Forbes on business speak).

But the thing that really makes me burn – the mistake that’s more bafflingly annoying than all the rest – is the flagrant misuse of reflexives.

Does this ring a bell?
‘We received the price list from yourselves on Monday.’

How about this?
‘It’s a product sold by ourselves.’

Oh dear. Here’s what Partridge has to say about the matter:

Myself, yourself, herself, himself, itself, ourselves, yourselves, themselves. There is a tendency to employ these pronouns where the simple I (or me), you, she (or her), he (or him), it, we (or us), you, they (or them) are sufficient. The self forms are either reflexives, as in ‘I hurt myself’ or emphatic additions, as in ‘He himself did not know’.

(Usage and Abusage, p.199.)

One of the examples of misuse Partridge provides is heard all too often in today’s offices: ‘He sent the inquiry to yourself.’

It should be: ‘He sent the inquiry to you.’ (Or, even better, ‘he sent you the inquiry.’)

Fowler considers this use of reflexive pronouns ‘questionable’ and ‘beyond reproach’. (Fowler’s Modern English Usage, p.510.) Yes, reflexives have an air of officialdom about them. Shoving them into otherwise simple sentence makes the speaker sound, well, more official. Only that’s not the case at all – it makes the speaker sound like they don’t know what they’re talking about. It makes them sound like they’re glossing. The misuse of ‘ourselves’ and ‘yourselves’ is an attempt to over-decorate language, and it doesn’t work.

In technical terms, words like ‘myself’ are used if the object of the sentence: ‘I hurt myself.’ (Someone (subject) hurt something (object).)

If you want to refer to ‘us’ or ‘you’ or ‘me’, try using those simpler words before you resort to ‘ourselves’ or ‘yourselves’ or ‘myself’. Does it sound right? Then it is right.

Fortunately, this practice hasn’t yet crept too far into written communications. So we still have time to pull ourselves together (yes, that’s ok) before it’s too late.