Tag Archives: definition

Enable or allow? Why you need to get it right.

There are some important things to say about enable and allow – two words involved in one of the most common mistakes made in business communication. For starters:

They are different words with different meanings.

This might seem simple enough, but it is being disregarded left, right and centre in the world of business. How many times have you seen an advert that promises ‘this new thing allows you to be happier/richer/taller than ever before’? Allows? No.

Allow is another way of saying permit. Your parents allow you to stay up late at the weekend. Your boss allows you to leave the office early.

Enable is defined as providing with the means or opportunity. A mobile phone enables you to talk on the move. A blog enables you to rant about bad grammar.

Quite different. The problem is that they get mixed up all the time. A new product doesn’t give you permission to do something. It might help you do something, or facilitate that action (i.e. enable) but it doesn’t give you permission (i.e. allow). I’ll say it again:

They are different words with different meanings.

But if it’s truly too difficult to select the appropriate word, there is an alternative – a word that is a synonym for enable and allow: let. Let means permit and facilitate – and it’s nice and simple.

So if you can’t decide whether to use enable or allow, use let instead. Maybe we should all use it anyway, it’s far more straightforward.

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